We look at your jobs, see how similar roles have performed, and benchmark them on salary, job type, and location to see what actions have previously driven applications and hires.

We’ll present you with a recommendation document detailing what we think would work well for your job/group of jobs based on this data. We’ll also recommend the PPC budget that will be required to get the relevant level of engagement and lead to applications. These are flexible and can be adapted to your budget and other platforms you’re advertising on.

Once a package has been agreed, our team will get to work setting up your campaign on the relevant platforms. Our PPC advertising is dynamic, meaning that we’ll be using the assigned budget across all platforms and we’ll only spend on those that are getting applications.

We constantly review the number of views and applications your ads are generating and shift your budget to the best-performing platforms, as well as split-testing ad copy, adjusting bidding strategies, and experimenting with keyword targeting to optimise conversion rate.

We keep you up to date with a mid-campaign report and detail our planned approach for the second half of the campaign to ensure we maximise your budget. Post-campaign, we report on how your budget was spent, where your applications came from, and the ROI you achieved.