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ADVERTISING STRATEGY

UTILISE 20+ YEARS OF ADVERTISING DATA.

You’re not sure where to advertise your vacancies. You’ve tried different tactics and platforms but haven’t seen the quality or volume of applicants you expect and need.

Our expert team are Google Ads and Google Analytics-accredited. They use over 20 years of advertising data to understand exactly what works (and what doesn’t), utilising a wide range of platforms, from Google and Bing to LinkedIn, Facebook, and Twitter.

Our in-house email marketing list and extensive job board network allow your ads to directly reach over 180,000 candidates.

Proven, data-driven ad choices

We use years of cross-sector, multiplatform recruitment data to determine the best places to find your candidates.

The most cost-effective strategy

We make recommendations on a role-by-role basis, getting you the best return for your budget.

Improve performance through optimisation

We monitor the performance of your media strategy, tweaking platforms and spend to ensure you reduce risk and hire first time & on budget.

We build you a bespoke, data-driven resourcing strategy to find the talent you need.
 Request your free consultation to find out more.

How it works

Our process allows us to devise a tailored advertising strategy that hits your campaign goals:

1

RESEARCH

We look at your jobs, see how similar roles have performed, and benchmark them on salary, job type, and location to see what actions have previously driven applications and hires.

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2

Recommendations

We’ll present you with a recommendation document detailing what we think would work well for your job/group of jobs based on this data. We’ll also recommend the PPC budget that will be required to get the relevant level of engagement and lead to applications. These are flexible and can be adapted to your budget and other platforms you’re advertising on.

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3

Setup

Once a package has been agreed, our team will get to work setting up your campaign on the relevant platforms. Our PPC advertising is dynamic, meaning that we’ll be using the assigned budget across all platforms and we’ll only spend on those that are getting applications.

4

OPTIMISATION

We constantly review the number of views and applications your ads are generating and shift your budget to the best-performing platforms, as well as split-testing ad copy, adjusting bidding strategies, and experimenting with keyword targeting to optimise conversion rate.

5

REPORTING

We keep you up to date with a mid-campaign report and detail our planned approach for the second half of the campaign to ensure we maximise your budget. Post-campaign, we report on how your budget was spent, where your applications came from, and the ROI you achieved.

Our Advertising Platforms

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What Our Clients Say

JGP are the obvious choice when it comes to advertising the majority of our vacancies, they're creative in their approach and worked with us to provide the best and most tailored attraction strategy for each role on a case-by-case basis – they recognise one size doesn't fit all.

Ali Spurling Recruitment Consultant | HR Shared Service, Royal Borough Of Kingston Upon Thames