We help you recruit smarter by using better data. Spend less to find quality candidates with our data-driven recommendations.

ADVERTISING STRATEGY

UTILISE 20+ YEARS OF ADVERTISING DATA.

You’re not sure where to advertise your vacancies. You’ve tried different tactics and platforms but haven’t seen the quality or volume of applicants you expect and need.

Our expert team are Google Ads and Google Analytics-accredited. They use over 20 years of advertising data to understand exactly what works (and what doesn’t), utilising a wide range of platforms, from Google and Bing to LinkedIn, Facebook, and Twitter.

Our in-house email marketing list and extensive job board network allow your ads to directly reach over 180,000 candidates.

And because we don’t allow agency contacts on our platform, you won’t be competing with headhunters and recruiters to reach the best people first.

PROVEN, DATA-DRIVEN AD CHOICES

We use years of cross-sector, multiplatform recruitment data to determine the best places to find your candidates.

THE MOST COST-EFFECTIVE STRATEGY

We make recommendations on a role-by-role basis, getting you the best return for your budget.

IMPROVE PERFORMANCE THROUGH OPTIMISATION

We monitor the performance of your media strategy, tweaking platforms and spend to ensure you reduce risk and hire first time & on budget.

We build you a bespoke, data-driven resourcing strategy to find the talent you need. Request your free consultation to find out more.

How it works

Our process allows us to devise a tailored advertising strategy that hits your campaign goals:

RESEARCH

We look at your jobs, see how similar roles have performed, and benchmark them on salary, job type, and location to see what actions have previously driven applications and hires.

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RECOMMENDATIONS

We’ll present you with a recommendation document detailing what we think would work well for your job/group of jobs based on this data. We’ll also recommend the PPC budget that will be required to get the relevant level of engagement and lead to applications. These are flexible and can be adapted to your budget and other platforms you’re advertising on.

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SETUP

Once a package has been agreed, our team will get to work setting up your campaign on the relevant platforms. Our PPC advertising is dynamic, meaning that we’ll be using the assigned budget across all platforms and we’ll only spend on those that are getting applications.

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OPTIMISATION

We constantly review the number of views and applications your ads are generating and shift your budget to the best-performing platforms, as well as split-testing ad copy, adjusting bidding strategies, and experimenting with keyword targeting to optimise conversion rate.

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REPORTING

We keep you up to date with a mid-campaign report and detail our planned approach for the second half of the campaign to ensure we maximise your budget. Post-campaign, we report on how your budget was spent, where your applications came from, and the ROI you achieved.

Our Advertising Platforms

Resources & News

Menopause In The Workplace

Menopause In The Workplace

Is your organisation discussing menopause in the workplace? In recent months you may have seen celebrities such as the likes of Davina McCall discussing their experiences with menopause. These campaigns have brought such discussions to mainstream media, raising a...

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How to Best Interview Your Candidates

How to Best Interview Your Candidates

During the interview process, you only have a finite amount of time to decide if the candidate is the best fit for the position. Both culturally within the business as well as deciding if they bring the relevant skill set to the team. By having a strong set of...

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Diversity Infographic

Diversity Infographic

Do you want to betting understand how Diversity and Inclusivity look within the public sector job market? We pulled data from our job board to give you a better insight into your candidate demographic. You can view the infographic, here ⬇️

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Registered in England & Wales as JGP Resourcing Ltd. Registration no. 07750971 Registered Office: Unit 205, Cervantes House, 5-9 Headstone Road, Harrow, Middlesex, HA1 1PD

© JGP Resourcing Ltd 2022